Media Kit

Welcome & What's New

 

Welcome to Doody Enterprises’ new dynamic, living Media Kit, the one-stop shop for your marketing needs with Doody’s powerful and concentrated promotional vehicles. A PDF of our previous 2026 Media Kit is available at the bottom of this page.

 

Here’s what’s changed from our previous Media Kits:

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• Starting in August 2026, we will be sunsetting our annual update to the Media Kit so that you can plan ahead or book as you go no matter what your fiscal calendar looks like.

• Space ads starting in October 2026 will be sold by vehicle type only (e.g., newsletter banner) rather than platform and vehicle type (e.g. DCT newsletter banner). Now when you purchase a space ad, it will automatically syndicate across all Doody’s platforms where that vehicle exists. This maximizes your audience penetration and ROI for creative.

• Starting with October 2026 placements, all space ads will be sold by the month rather than by the quarter. This offers you ultimate flexibility to customize your campaign schedule.

• Starting in January 2027, Librarian Announcements will cross all newsletter vehicles: DRS, DCT, and DCDM.

• Starting in late 2026, Doody’s will be offering sponsorship opportunities to plan and host customized webinars with our partners. Stay tuned for more on this!

 

Read on to view updated information about our service offerings, audience, advertising opportunities, and pricing.

 

What is Doody's and why advertise with us?

 

Doody’s is a mission and vision driven publisher of book reviews, adjudicated book lists, and digital resource reviews in the health sciences. Over the past 33 years, we’ve crafted products and services that have become integral to the collection development work of health sciences librarians around the world. More importantly, we’ve forged unique relationships with librarians, publishers, health professionals, and other library service providers built on trust and integrity. Doody’s has become a brand information professionals can rely on for trustworthy, value-rich resources.

 

Here are just a few reasons to advertise with us:

 

• Alignment: As a company dedicated specifically to the collection development mission of health sciences libraries, there’s no better place to market your information products than with Doody’s, whose audience is already primed for details on what’s new in health sciences publishing.

 

• Activity: Our readership is some of the most active in our industry. Our newsletters consistently have higher than industry average open rates with generous engagement on our partners’ advertisements. What’s more, you’ll be reaching decision-makers who directly influence their library’s purchasing decisions.

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• Affordability: Doody’s pricing is extremely competitive with similar opportunities in our market. Plus, our team makes it super easy to find the right fit for your budget and goals.

 

There’s one more big reason to advertise with us: We can’t do it without you. Our advertising partners are mission-critical to helping us achieve our vision of accessible scholarly information for health sciences librarians. By advertising with us, you not only invest your resources into lifting up one of the smallest businesses in our industry, you also ensure that our subscription costs remain affordable for libraries around the world. It’s a win-win.

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Our Platforms

 

Our product line of information resources, recognized worldwide by health sciences librarians, includes:

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• Doody’s Review Service® (DRS): A subscription bibliographic database home to bibliographic information on over 230,000 health sciences titles and over 48,000 expert book reviews.

 

• Doody’s Core Titles® (DCT): A subscription website home to each annual edition of Doody’s Core Titles, the more authoritative list of distinguished necessary titles for health sciences library collection development.

 

• Doody’s Collection Development Monthly® (DCDM): An open platform home to digital resource reviews and other content written by librarians, for librarians.

 

In addition to a robust website with unique dedicated traffic, each platform has a weekly or monthly newsletter associated with it that ensures our subscribers stay up to date with our latest content, visit our platforms regularly, and receive vital awareness about new products and services from our partners.

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                                            230,000+    48,600+        23            140+            50     

                                             Titles with            Expert           Editions       Health Sciences     Weekly 

                                            Information         Reviews           of DCT          Specialties          Updates

 

Our Audience & Metrics​

 

​Doody's subscribers come from all over the world and all types of libraries. Our concentrated web traffic and email newsletter open rates demonstrate a commitment to trusted, time-efficient, and value-rich information vehicles. Check out our metrics below to see how advertising with us can broaden your message's impact.​

 

 

 

 

 

 

 

 

 

 

 

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​​​Advertising Opportunities

 

Space Ads

All space ads are sold by the month. Space ads are ideal for featuring journals, platforms, and series.

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Banners

 

 

 

 

​​​Advertisers can purchase an exclusive banner in our newsletters and one of 2 rotating banners on our websites.

 

Footers

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​Advertisers can purchase an exclusive footer in our newsletters and one of 2 rotating footers on our websites.​

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Sidebar Ads

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Advertisers can purchase one of 3 sidebars in our newsletters or on our websites.

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Advertorials

 

Advertorials are promotions that include “editorial” content, such as product introductions, marketing blurbs, and calls to action. Most of Doody’s advertorial opportunities include also include visual elements, such as book covers or other creative.

 

Publisher Spotlight

 

 

 

 

 

 

 

 

Publisher Spotlights are natively embedded promotions that highlight a single book title over a short period of time. Up to 3 Publisher Spotlights are available per week on the DRS newsletter and website, and up to 3 are available per month on the DCT newsletter and website. Any title may be promoted, regardless of its Doody’s review status or inclusion in DCT.

 

Product Showcase

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Product Showcases are available exclusively on the Doody’s Collection Development Monthly website and newsletter, featuring up to two Product Showcases per month. Advertisers provide a link to drive our readers to a landing page on the advertiser’s website with original content describing a major publication or digital resource with a headline, an image, and a full page of copy. Alternatively, advertisers may embed a video for which the thumbnail serves as the image.

 

Librarian Announcement

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Librarian Announcements are available by the month. Advertisers supply a headline, 100 words of copy, and a link to a landing page of their choice. The announcements appear “above the fold” in the DRS weekly e-mail published every Friday of the month, in the DCT newsletter published the second Tuesday of every month, and in the DCDM newsletter published the fourth Tuesday of every month.

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​​eBlast

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With the high open rates of all Doody’s emails, advertisers often ask if they can rent our mailing list. We don’t rent our mailing list in order to protect the open rates. But once every 3 weeks or so, we allow advertisers to provide us with their original HTML message which we mail to our dedicated subscribers who have opted into these eBlasts.

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Pricing & Availability

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Packages & Discounts

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Packages

 

Doody's Core Partner Package: $18,995

• 2 eBlasts, 2 Librarian Announcements, 3 months of Website Banners and Newsletter Banners

• Save $675!

• Ideal for partners who want a cross-platform, multi-dimensional promotional experience with the ability to spread promotions out across the year.

 

Content Launch Accelerator Package: $8,495

• 1 eBlast, 1 Librarian Announcement, 1 month of Website Banners and Newsletter Banners

• Save $545!

• Ideal for partners who want to saturate a specific message over a set period of time. Great for product launches or updates, new editions, and conference attendance.

 

Book Publisher Growth Package: $2,995

• 3 DCT Publisher Spotlights + 9 DRS Publisher Spotlights

• Save $245!

• Ideal for partners who enjoy promoting single titles as they are published or as they receive Doody’s reviews. 

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New Release Celebration Package: $995

• 1 DCT Publisher Spotlight + 1 DRS Publisher Spotlight + 1 Product Showcase (scheduled for time of release)

• Our best deal! Save $290!

• Ideal for partners who have a particular title they want to promote heavily as soon as it's published. 

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A La Carte Incentives + Add Ons

 

Level Up

Purchase a Newsletter Banner, Footer, or Sidebar in a given month, receive $125 off the respective Website ad for that month.​

 

Maximize

Purchase an eBlast and save an additional 10% on any space ad purchase that isn’t already part of a Combo/Package. Can be stacked (e.g. 2 eBlasts = 20% off; maximum 20% discount) and can be combined with other Add Ons and Combos/Packages.

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Snooze Button

Automatically save 10% when you purchase three months’ worth of space ads. Save 15% when you purchase six or more months’ worth of space ads. (This cannot be combined with Packages.)

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Ready to advertise with us?​

 

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​To view a PDF version of the 2026 Doody's Media Kit, click the image below.

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